Why It Is so Hard to Buy a Samsung

Or any other tech device that isn’t Apple

David O.
6 min readFeb 7, 2020


Photo by Brooke Cagle on Unsplash

I got pissed off. I am still angry as I write this. Why are they all doing this? Why isn’t anyone thinking differently?

I decided not to go to any academic institution to learn anything relating to marketing. The reason is that I don’t want to think like the hundreds and thousands of marketing graduates the education system produces each year. Marketing has a lot to do with standing out. How can you stand out when you are trained the same things, the same way, by academics?

The rabbit hole of search

I am so angry with the consumer tech industry today. And I’ll tell you why. I want to buy a new tab to replace the old one I use. The iPad is definitely out of consideration because I have some strong reasons (at the moment) to stick with android. And I have wasted some precious hours online just trying to decide.

At first, it was just a YouTube video. I believed I would get answers from there. And that is how I got into the rabbit hole. After going from video to video, I went to Google search so I could have some direction. It led me back to the videos. And suddenly I realized how much time I had wasted trying to make a decision.

I kept finding something I wanted but then the device would lack one important thing. And that would send me searching again. Yes, there is no perfect device. And I don’t need a perfect device. I just need a tab that meets my needs. And my needs are not that huge.

I don’t care about the camera, but I don’t joke with the display. I don’t care about how fast it renders and implements video editing effects. But I care about the microSD memory slot. I don’t care about how sophisticated the speakers are as long as I can basically hear sounds and can put in my 3.5mm jack. I don’t care about the AI functionalities, but please don’t play games with battery life. I don’t care how much it is, as long as the device (marketing) speaks: this gadget is designed for you.

Is that a hard nut to crack?

Tech companies think they are doing consumers a favor by giving us options. That stuff is annoyingly confusing! The names of some of those devices are just…



David O.

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