This Marketing Technique is Half Science, Half Sorcery
Before I tell you about this new technique I just found, let me share how I came across it.
I have a hypothesis right now about success that is fast becoming a conclusion. It is increasingly clear to me that MINDING OTHER PEOPLE’S BUSINESS is a vital key to success.
To only stick with minding your own business is good if you are a critical and negative person with no ounce of resourcefulness. But if you are otherwise, and you are hungry for success, you better be bold enough to dip your nose into the business of another person.
So, I was not minding my business and came across a post which really doesn’t look very interesting to me. But because I had the time to kill, I gave it a look. And I was so glad I did.
It was a YouTube video of a TEDx talk that I will show you soon. But before I show it to you, let me give you a sneak peek of what is inside.
How many things do you know that influences the buying decisions of people?
In fact, let me ask you, do you know everything that influences your buying decision?
Often times we think we know everything. We think every buying decision we make has a logical explanation. But science and research have shown it is not. In fact, the truth is:
We make up logical reasons in our heads that support our decision
How then do we make buying decisions?
A witty answer that is already wildly accepted is EMOTIONS. But that is just the tip of the iceberg, as you would see in the video.
Here is an analogy from the video. When Google introduced ads as part of their search results, they tested about 50 different kinds of shades of blue for the ad print to see if anyone would generate an exceptional number of clicks for the ads. After several tests, it turns out a particular shade of blue attracted more clicks.
Just by that Google increased their annual revenue by $200M. I bet you didn’t notice the change in color
And it is not just Google, also Cocacola and a particular wine store where they tested this secret. My personal favorite was a story, towards the end of the talk, about a certain “spillage” problem. And how a “fly” that is not even real solved that problem for the good of all mankind :)
If you want to really step up your game in marketing, this is the real deal for you to get into.
It is half science because research has proved it and continues to prove it. It is half sorcery because it is just sheer magical how things we do not consciously notice affect our buying decisions.
This marketing technique is known as Neuromarketing. Now here is the video: