The Kind of Writing that Builds Connections
It was a humbling experience for me. I had to rethink what I knew. I could have been on a debate firing how right my ideas were. Alas, the audience thought about it differently.
Personally, I am a big fan of logic. Of course, I understood that there are things logic cannot explain. But I assumed all human beings were logical beings.
And I was so damn wrong.
I believed I was logical. And maybe you believe that too. I try as much as possible to put my emotions in check. However, even my decisions do not spring out of logic.
Decisions are rooted in emotions
People defend their thoughts and ideas with logic. But they did not accept the thought or idea through logic.
What does this have to do with writing?
There are different kinds of content to appeal to different types of audiences. However, nowadays the need to feel happy trumps the desire for some sort of achievement.
Too many people have been run over by the success of other people. If you think you are successful by becoming a millionaire at 27, there is a guy who became a billionaire at 24. Even the billionaire at 24 is intimidated by an 18-year-old with great body fitness.
Almost nobody is satisfied with their success, no matter how beautiful it sounds. Many would trade their achievement for one month of constant heartfelt laughter with genuine friends.
Yet, many people hide this and keep talking about how great they are. Here is the secret:
If you want to connect with an audience, talk about your failures
This is hard. First, we even don’t like to admit those failures to ourselves. It is a constant struggle. And when we talk about how great we are, we say it for ourselves to feel good. But lie that it’s what the audience really needs.
I don’t know about you but whenever I read an imperfect post about someone, I feel closer to the person someway. Regardless of whether the post is a public post or private post.
This is because our minds have been structured in such a way that we only know about the problems and struggles of our best friends. Also, we feel like reaching out to them to help in any way we can. This is the way our minds are, at least in this century.
Back to my story
I was sharing content based on logic on my newsletter and I was getting poor results (by my standards). I wanted better but I couldn’t pinpoint what I needed to change.
Then, I started paying attention to what got my attention. Also, pay attention to how people became friends. It is emotions first before logic. That is how people become friends.
To build a connection with readers, you need to appeal to their emotions. To appeal to their emotions, you say what best friends say to each other
If it helps you, before writing especially to a cold audience, assume each member of the audience is your best friend.
I have noticed that those who make themselves vulnerable despite their successes tend to gather more engagement. I have a lot of work to do in this aspect because I rarely use my emotions in expression.
How ironic is this, that the way to fly high is to pull yourself down in front of an audience. Weird, but it works
I hope this helps you communicate better in writing