Influencer Marketing is Slowly Going Out of Style

Here is what is replacing it

Photo by Gabriel Miller: https://www.pexels.com/photo/photo-of-woman-wearing-red-hat-2085247/

I don’t like sales.

The fact that someone is paying me to put my personality behind their product is somewhat icky (in my opinion).

However, if it is something I want to sell or something I am originally passionate about, then things are different. I see it as being paid to do what I am already doing for free.

This extends to marketing too, by the way.

But I hate some parts of sales — especially the cold call and outbound sales. If only we can get the prospects warm or maybe even hot.

And this is where marketing comes in.

I believe the primary job of marketing is to make things easier for sales. If sales is finding things very difficult, it means marketing is slacking in some way.

Here are 3 things you could do to make life easier for your salespeople:

1. Teach them how to create content
2. Train them on how to engage thoughtfully with a prospect
3. Turn them into industry-niche celebrities

Why?

People are not responding or respecting the time of your salespeople because they think they are unimportant.