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I Hit 200K Impressions on LinkedIn in March 2025. Here is How
And yes, I got opportunities via DM
This happened so fast for me because I had content experience.
I have been writing online since 2016. I have been writing on this platform since 2018. And with that, you learn some things while going through different content cycles.
First, you have to understand that I am not a LinkedIn person.
My profile on LinkedIn is somewhat odd. There is no Fortune 500 company. I wasn’t a founder or CEO. I’m not an investor.
My experience is mainly in writing, content, and marketing. And they were not huge deals that would make people swarm to me.
Another thing to note is that even though my profile is greatly unattractive, I have helped executives with attractive LinkedIn profiles to go viral on the platform and reach a lot of people.
I believed LinkedIn was for people like them. Until I made a discovery…
That discovery took me from this:

To this right here:

Now, does every post I make get 200k impressions?
Of course not.
But is LinkedIn working for me?
Yes, it is! I have more than doubled my follower count since my discovery and averaged 100k impressions per week in the last few weeks.
More than that, I have made meaningful connections that have led to the exploration of opportunities I wasn’t even thinking of a month ago.
Let me show you what I discovered.
The Most Important Aspect of Your LinkedIn
This is not an article about how to write on LinkedIn. There are tons of articles in this publication about that already.