How To Increase Your Email Open Rate Without Changing the Subject Line

The most important copywriting lesson I learned from Gary Halbert

David O.
Better Marketing
Published in
4 min readJan 8, 2020

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source: Pixabay

Content. That is the secret. But how do you know what content does and what it doesn’t? How do you make your content attract more opens? Let’s see.

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I advise public figures and business brands on content creation and positioning. For enquires: Send me a DM on LinkedIn