Hi Chris. You have a genuine point and it highlights my point also! It is all connected to branding the way I defined branding. The identity is unclear and the narrative is inconsistent. If the purpose of the laptop is to compete with the Mac, the identity (presentation, price, OS etc) is not it. Isolating the brand from the name, ‘Microsoft’ would have made them sit down to rethink the kind of device they are trying to create. But now it’s more like Microsoft is trying to sell its own version of high specs laptop

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