Good question, Jan. First, the innovation is not about the idea, it’s about the application to cryptocurrencies. The idea of storage is not new, even the idea of storing information in biological form is not new. It is the way it applies to crypto that makes it innovative.
And it is quite different from Swiss banks. You are the one that knows what the code you sent them is for. They don’t know and don’t care. You can also request for your tube to store it yourself at your place of convenience, so it’s not so centralized. And you must understand that this is a hedge; it’s not just about storing your funds, it’s about protecting it.