12 Marketing Secrets to Break into the African Market

Cape Town, South Africa (source: Pixabay)

Africans primarily care about price. Everything else is secondary. Whatever strategy you are bringing to the African marketplace must offer a better value for money. And there is more to this.

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David O.

David O.

Bringing you new perspectives about finance, entrepreneurship, investing, and the global economy | Bestselling Author | Divinely inspired